How to educate your patients
Many patients suffer from a lack of knowledge that perpetuates their anxiety about a visit to the dentist.
Patients who are properly educated on procedures and options are less likely to be fixated on worries about pain or finances and will be more focused on the benefits of treatment.
Build a robust website
An effective website goes above and beyond basic information about your office and the dentists, hygienists and staff that work there. Your site should be a database of knowledge for current and prospective patients. A one-stop-shop to have all their questions answered.
Making it easy for patients to educate themselves:
- Relieves anxiety and stress
- Builds confidence in the quality of your practice
- Saves time for you and your staff from having to answer questions in the office
- Increases the likelihood patients will schedule an appointment
- Drives additional traffic to your website via Search Engine Optimization (SEO)
Invest in dental software
Videos, 3-dimensional graphics and slideshows are more effective mediums for explaining oral care diagnoses and procedures than static images and charts. Such software can improve the dental experience through better education. The software can be used in a treatment room, consultation space, waiting room or even on a patient’s home computer.
Waiting room videos
Educational television programming can be specifically branded to your practice. Along with the educational benefits, engaging and stimulating patients in the waiting room has been proven to dramatically reduce perceived wait times.
Educated patients grow your practice
While it won’t pay off overnight, improving patient education absolutely increases profits over the long haul.
- Educated patients are more likely to move forward with treatment and to recommend these procedures to friends/family.
- Improved patient experience leads to more referrals.
- Using technology to delegate education decreases chair time, making way for more patients per day.