Restorative Dentistry Blog

Ideas for doing Facebook ads right

Here are a few simple tips to get a good ROI from Facebook ads for your practice. Social media ads are “interruption marketing” Unlike search engine ads that are triggered by a specific keyword search, social media ads are introduced to readers at a time when they are not specifically searching for your products or […]

How to use automation in patient engagement

Patient engagement is important to the success of any dental practice, but as a busy professional, you don’t have time to personally connect with all of your patients all of the time. Here are five ideas for using for automation to assist with patient engagement. 1.   Automated emails Automated emails make it easier for your […]

Understanding how patients choose a dental practice

While clinical skill and certifications matter, what really drives patients to choose one dental practice over another is often less about dentistry and more about the patient experience. Referrals are still tops Nothing drives new appointments like a referral. Implementing systems that encourage and your current, loyal patients to recommend you to family, friends and […]

What is a marketing funnel?

Marketing funnels map the route that prospective patients take until they are converted into a current patient. Analyzing the strengths and weaknesses of your funnel can help you turn more leads into appointments. Visualizing your funnel A marketing funnel works similarly to a real funnel. A large number of leads enter into the wide end […]

Writing social media content patients like and share

How can you write social media content for your practice that patients will actually read? Here are some ideas. Image first Most posts on your social media pages should include an image, either still or video. Text-only posts don’t get as much engagement on social media as posts with images, so take the time to […]

Should you implement “no show” fees?

Deciding whether “no show” fees are right for your practice can be a difficult decision. On one hand, you could potentially lose patients who are unhappy with the policy. On the other hand, too many no shows can have a real impact on production. There is no one right or wrong answer. Every practice’s situation […]

Thinking of mentoring a dental student?

Giving back through mentorship is a great way to share your experience with the next generation of dentists. A successful mentoring relationship can have a significant impact on a young dentist’s career and be a rewarding experience for you, too. Mentorship is also a fantastic way to develop people management skills if you run a […]

Ideas for providing great customer service to your patients

Imagining your patients as customers is a valuable mental exercise that can help you visualize and then improve the patient experience at your practice. Here are some strategies for keeping your “customers” happy. Cut the wait While patients may be accustomed to spending a little time in your waiting room, streamlining your system will be […]

Tips for starting your own blog

You may be interested in blogging as a way to connect with your patients but you may not know how to get started. Here are a few pointers. Don’t overthink the name Coming up with a clever name isn’t going to affect the quality of your content. If you don’t have a name in mind, […]

Three ideas for staying on top of overhead

Part of successfully managing a dental practice is keeping overhead costs down without cutting corners or affecting patient care. Fortunately, there are often gains to be made through efficiency if you know where to look. Here are three areas to review. 1.   Periodically review employee compensation Your staff’s compensation often makes up the largest percentage […]