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Four common goals of high-performing practices

A smiling dental team

Elevating your practice to the next level requires setting goals and implementing a strategic plan to work towards those goals. For insight on which objectives can drive your practice forward, here are four common goals of high-performing practices.

1. Continually boost production and efficiency

You must always be on the lookout for ways to get more patients into the schedule while maintaining a high level of care. Often, the smartest tactic is to improve efficiency across the board, as little gains accumulate and show results in higher production. Every system and every team member can present an opportunity to do more in less time.

2. Train, develop and delegate

No dental practice can prosper if all the responsibility for growth is squarely on the shoulders of the owner. Invest in building a team that has the skills and desire to go above and beyond. The more you invest in employee development, the better off your practice will be in the long term–and the less stressful your job will be!

3. Focus on improving patient retention

Long-term patients are very valuable. They show up for appointments, accept treatment, and are more likely to provide referrals than other patient groups. A strong base of core, repeat patients builds financial stability into your practice. Do not presume loyalty. Put plans in place to earn it every year.

4. Continuous lead generation

No matter how busy your practice, your marketing efforts should never stop. High-performing practices are always generating new leads and referrals. Some patient attrition is bound to happen.

Make a plan

Achieving practice goals starts with taking time out of the day-to-day grind to think about the big picture. How can you logically, practically and systematically improve? How can you better develop your team to care about growth as much as you do? What are the processes your team needs to follow and how can you present these processes clearly? Once you have your answers, it’s up to you to be diligent about putting your plan into action.