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Does your dental practice need a YouTube channel?

After Google, YouTube is the second most-visited website on the Internet. People love watching videos. It’s a favored method for consuming content, and amounts to half of all smartphone usage.

If your practice isn’t on YouTube, you might want to think about starting a channel.

What to post

Videos should either provide valuable information to patients or inspire confidence in your practice, capabilities and personality. You can start off your channel with who are you and the vision of your practice. Next, record a tour of your practice, from the waiting area to the onsite lab, to the parking space.

Additional popular content categories include:

  • Patient testimonials
  • Treatment explanations
  • Events and community outreach

Engage local search on your videos

If you want to use your videos to boost your SEO ranking, adding a local search term to your video titles is very helpful. Google owns YouTube so it’s probably not surprising that videos on YouTube rank quite well in Google’s search engine.

Examples of locally-optimized video titles might include:

  • Proper brushing techniques— from a Hackensack, NJ dental practice
  • A Bergen County dentist explains root canal treatment

It’s good practice to write an approximately 100-200 word description for each video. This gives you another opportunity to work in two or three more keywords similar to the one in your video’s title. You can also link the video to your practice’s website, which helps your website ranking and leads YouTube viewers to your website.

Tag your videos

YouTube’s tagging feature is important to helping users find your videos within YouTube itself. Select approximately 10 tags for each of your videos. Include both short tags like dentistry and oral care, and longer tags for local searches like Westwood, New Jersey dentist.

Reuse the content

YouTube videos can easily be embedded into your practice website, and the raw video file can be uploaded to Facebook and other social media outlets used by your practice.