Archive for December, 2020

How to make your practice unique

When it comes to choosing a dentist, patients have a lot of options. How can you entice potential patients to choose you? Building your USP In business, a unique selling proposition (USP) is the unique benefit that a brand, service or product provides to their customers to stand out from the competition. You need a […]

Tips for using direct mail marketing

While digital marketing is absolutely essential in today’s modern world, there’s still success to be had in promoting your business the old-fashioned way. Here are some easy tips to get the most out of a direct mail marketing campaign for your dental practice. Purchase a highly-targeted mailing list The more targeted your campaign, the better […]

Leveraging communication to grow your dental practice

Whether it’s between you and your employees or you and your patients, communication is one of the key tools you can use to grow your practice and provide a better patient experience. Here are five simple examples of how communication can save the day in dentistry. Listen to patients’ stories Every patient that sits in […]