How to audit your website
If it’s been a few years since you’ve taken a serious look at your website, you might not be putting your best foot forward online. Here is a list of items to check on your website to help you make a great first impression.
If you scroll through your website, does it feel current? Could a visitor get the impression that you haven’t updated your website in years? The most common tactic to keep fresh content rolling on your website is to start a blog. A blog makes it easy to upload content so that viewers (and Google) don’t see your site as stale and outdated.
The human side of dental practice marketing is often overlooked. Check out the photos you’ve uploaded of your team. Do they look like happy, friendly, nice people? Don’t skimp on the personal bios on the “About Us” page, either.
A call to action
Every page on your website should tell users what you want them to do. “Book an appointment.” “Call now.” “Learn more.” “Watch the video.” Visitors are more likely to take action when prompted.
Many patients these days will expect to be able to schedule an appointment directly through your website. Adding this feature makes it possible to take bookings 24 hours a day and when your office is closed.
What people are saying about your dental practice online can have a powerful influence on potential patients. Highly visible social proof can inspire trust. The easiest way to do this is to embed reviews directly into your website or cut and paste some of your best reviews to be integrated into content.
Pull up your page on your smartphone and imagine you’re a potential patient looking for a new dentist. How easy is it to find the most important information on your page? What’s it like navigating the menus? Do you find that browsing your page is pleasant or cumbersome?
With half of all web searches originating from a mobile phone, you need the mobile version of your website to be just as well put together as the desktop one.