Archive for June, 2022
Why Removing Wisdom Teeth Early Can Protect Your Oral Health
Preventative wisdom tooth extraction is one of the most effective ways to avoid future dental complications. Even if your wisdom teeth haven’t yet caused pain, removing them early can help safeguard your long-term oral health and reduce your risk of deeper issues later in life. At Bergen Oral & Maxillofacial Surgery, our team routinely evaluates […]
Ideas for doing Facebook ads right
Here are a few simple tips to get a good ROI from Facebook ads for your practice. Social media ads are “interruption marketing” Unlike search engine ads that are triggered by a specific keyword search, social media ads are introduced to readers at a time when they are not specifically searching for your products or […]
How to use automation in patient engagement
Patient engagement is important to the success of any dental practice, but as a busy professional, you don’t have time to personally connect with all of your patients all of the time. Here are five ideas for using for automation to assist with patient engagement. 1. Automated emails Automated emails make it easier for your […]
Understanding how patients choose a dental practice
While clinical skill and certifications matter, what really drives patients to choose one dental practice over another is often less about dentistry and more about the patient experience. Referrals are still tops Nothing drives new appointments like a referral. Implementing systems that encourage and your current, loyal patients to recommend you to family, friends and […]
What is a marketing funnel?
Marketing funnels map the route that prospective patients take until they are converted into a current patient. Analyzing the strengths and weaknesses of your funnel can help you turn more leads into appointments. Visualizing your funnel A marketing funnel works similarly to a real funnel. A large number of leads enter into the wide end […]
Writing social media content patients like and share
How can you write social media content for your practice that patients will actually read? Here are some ideas. Image first Most posts on your social media pages should include an image, either still or video. Text-only posts don’t get as much engagement on social media as posts with images, so take the time to […]
