Restorative Dentistry Blog

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Simple ideas for keeping morale high at your practice

Keeping your team in high spirits is important to the long-term success of your dental practice. Staff interact with patients nonstop throughout the day–so if they’re feeling great, this positivity will rub off on your patients, too. Here are some easy ideas to maintain high employee morale. Little things make a big difference Show your […]

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An action plan for returning to a new normal

The number one priority for dental offices as we transition into the next phase of reopening is to keep staff and patients safe and to do everything to limit the risk of COVID-19 transmission. Infection control and closely following CDC and ADA guidelines is just one aspect of transitioning your practice into a new normal. […]

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How to optimize your Google directory listing

Digital marketing for your dental practice takes many forms, from your social media presence to SEO optimization of your website, blogging, e-newsletters, paid ads and more. if you haven’t taken the time to optimize your Google My Business listing, you could be missing out on an easy strategy for driving new patients to your practice. […]

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Helping patients understand the cost-saving benefits of preventative care

Consistent oral health care can save patients thousands of dollars in restorative dentistry–but as obvious as this is to you as a dentist, it can be a difficult lesson to impart to your patients. To help you drive home the importance of preventative care, here are a handful of easy to implement tips.

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18 topics to cover on social media

Suffering from writer’s block on your social media pages? Here’s a list of 18 ideas for dental practice social media posts.

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HEPA filtration in the operatory

Keeping patients protected and helping them to feel safe in the dental operatory has always been important, but now, in light of COVID-19, ensuring that your office is the safest in town could make a real difference in how your practice grows over the next year or two. If you do not currently have a […]

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9 blog post ideas

Publishing a blog is a great way to improve SEO, keep your patients informed, and boost the amount of content you have to share on social media–but sometimes, it’s hard to come up with things to write about. Here is a list of blog topics to help you if you encounter writer’s block. 1. How-tos […]

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Marketing cosmetic dentistry during a recession

Here are a few tips to help market cosmetic services that some may view as non-essential. A shift in mindset People still have disposable income during a recession. Your marketing challenge is to offer the benefits of choosing dentistry over that extra vacation. Don’t decide ahead of time what patients are/aren’t willing to pay for […]

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Approaches to combating a recession

While no one really knows what the recovery period following the coronavirus shutdown will look like, it’s a good idea to plan for tough times and be pleasantly surprised if things bounce back quickly. Here are a few strategies dental practice owners have implemented during slow times of the past. Create a new profit center […]

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What is a remarketing campaign and do you need one?

In this post, we’ll cover the basics of how a remarketing campaign works so you can make an informed decision about investing in one for your practice. The gist A remarketing campaign (also called retargeting) is simple. It’s an online advertising campaign that targets users who have already visited your website to remind them of […]