Restorative Dentistry Blog

Optimizing your website to capture as much free organic search traffic as possible is a great way to keep your practice marketing working 24/7. What is local SEO? SEO, or Search Engine Optimization, is a set of strategies used to boost page ranking with Google, Bing and other search engines. Local SEO includes techniques that […]

Whether you’ve purchased a practice from a retiring dentist or are taking over from an associate, inheriting new patients can be an exciting and challenging proposition. Understand what you’re stepping into Put yourself in the shoes of your new patients. Many could have been seeing their old dentist for years or decades. You’re a new […]

Many areas around the country are experiencing a tight labor market for dental professionals. If you’re finding it hard to hire the staff you need, here are some potential solutions. Innovate in your workflows Now is the perfect time to seek out any inefficiencies in workflows in your practice and to look for opportunities to […]

Whether you’ve purchased a practice from a retiring dentist or are taking over from an associate, inheriting new patients can be an exciting and challenging proposition. Understand what you’re stepping into Put yourself in the shoes of your new patients. Many could have been seeing their old dentist for years or decades. You’re a new […]

Upgrading your patient experience is a proven tactic for building loyalty, boosting referrals, improving your online reputation and giving your practice an edge against competition. Here are five strategies for creating a great patient experience. Better understand each patient’s unique expectations Take the time to discuss both oral health and cosmetic goals with each patient […]

Prospective patients search for a dentist on the internet every day. Here are three simple strategies to attract some of those patients. 1.   Respond to reviews effectively Responding to all reviews quickly and following best practices can help control the narrative in a landscape where consumers are free to say whatever they want about your […]

Attracting new patients is one challenge. Keeping them loyal to your practice is another. Here are seven ideas for making sure your patients never want to leave. 1.   Make your first impression a great one Your patient’s first impression takes place before their first appointment. Any new patient who comes through your door has likely […]

Google is the first place most people go when searching for just about anything–a new dentist is no exception. But the cost of setting up and running a successful campaign can leave you wondering if Google ads are right for your practice. In this post, we’ll help you decide if Google ads might be a […]

Here are a few simple tips to get a good ROI from Facebook ads for your practice. Social media ads are “interruption marketing” Unlike search engine ads that are triggered by a specific keyword search, social media ads are introduced to readers at a time when they are not specifically searching for your products or […]

Patient engagement is important to the success of any dental practice, but as a busy professional, you don’t have time to personally connect with all of your patients all of the time. Here are five ideas for using for automation to assist with patient engagement. 1.   Automated emails Automated emails make it easier for your […]