Restorative Dentistry Blog

While clinical skill and certifications matter, what really drives patients to choose one dental practice over another is often less about dentistry and more about the patient experience. Referrals are still tops Nothing drives new appointments like a referral. Implementing systems that encourage and your current, loyal patients to recommend you to family, friends and […]

Marketing funnels map the route that prospective patients take until they are converted into a current patient. Analyzing the strengths and weaknesses of your funnel can help you turn more leads into appointments. Visualizing your funnel A marketing funnel works similarly to a real funnel. A large number of leads enter into the wide end […]

How can you write social media content for your practice that patients will actually read? Here are some ideas. Image first Most posts on your social media pages should include an image, either still or video. Text-only posts don’t get as much engagement on social media as posts with images, so take the time to […]

Deciding whether “no show” fees are right for your practice can be a difficult decision. On one hand, you could potentially lose patients who are unhappy with the policy. On the other hand, too many no shows can have a real impact on production. There is no one right or wrong answer. Every practice’s situation […]

Giving back through mentorship is a great way to share your experience with the next generation of dentists. A successful mentoring relationship can have a significant impact on a young dentist’s career and be a rewarding experience for you, too. Mentorship is also a fantastic way to develop people management skills if you run a […]

Imagining your patients as customers is a valuable mental exercise that can help you visualize and then improve the patient experience at your practice. Here are some strategies for keeping your “customers” happy. Cut the wait While patients may be accustomed to spending a little time in your waiting room, streamlining your system will be […]

Part of successfully managing a dental practice is keeping overhead costs down without cutting corners or affecting patient care. Fortunately, there are often gains to be made through efficiency if you know where to look. Here are three areas to review. 1.   Periodically review employee compensation Your staff’s compensation often makes up the largest percentage […]

Choosing the right name for your dental practice is important. Here are some common conventions you can follow to generate a list of options. 1.   Your surname Not all practice names need to be creative or outside-the-box. [Your surname] Dentistry can be a perfectly good option, especially if your family name is well-known in the […]

Hiring the right people for your team is key to the success and growth of your practice, but it’s only the beginning. Building a positive culture where people are enthusiastic about working with one another and don’t want to leave requires ongoing time and effort. Here are a few proven team building ideas that will […]

Upgrading to higher quality photography for your marketing materials might just increase patient engagement. Professional photography can make the difference between a website that makes a splash and one that looks like every other practice in the area. Photography is an integral part of marketing In the digital marketing world, you only have a split […]