Referring Doctors
Strategies for managing dental anxiety
Helping patients manage dental anxiety doesn’t just improve the oral health and lives of your patients. It makes your life a whole lot easier, too. Here are some simple strategies for helping patients be relaxed and comfortable in your waiting room and operatory. Use hand signals A common factor leading to dental anxiety is the […]
How to audit your website
If it’s been a few years since you’ve taken a serious look at your website, you might not be putting your best foot forward online. Here is a list of items to check on your website to help you make a great first impression. New content If you scroll through your website, does it feel […]
How to boost your practice’s reputation
Maintaining a strong reputation for your dental practice is vital to both patient retention and attracting new patients. Here are a selection of online and offline strategies to keep your name looking good. Don’t just click ‘like’ When patients take the time to engage with your social media content, return the favor and take the […]
Boosting your practice after a tough year
When you run your own dental practice, instead of working for a salary, you are reliant on the overall profit of your practice to make a living. Some years, this means you do exceedingly well. Other years, your practice might struggle from internal issues or outside influences beyond your control. No matter what causes your […]
Four ideas to help market your startup practice
Building a brand new dental practice from the ground up can be an expensive endeavor. Between equipment, supplies, hiring staff, and your office space, many startup practice owners can be hesitant to pull the trigger on marketing initiatives. But without marketing, potential patients in your community won’t even know you exist. Here are four low-cost […]
How to make your practice unique
When it comes to choosing a dentist, patients have a lot of options. How can you entice potential patients to choose you? Building your USP In business, a unique selling proposition (USP) is the unique benefit that a brand, service or product provides to their customers to stand out from the competition. You need a […]
Tips for using direct mail marketing
While digital marketing is absolutely essential in today’s modern world, there’s still success to be had in promoting your business the old-fashioned way. Here are some easy tips to get the most out of a direct mail marketing campaign for your dental practice. Purchase a highly-targeted mailing list The more targeted your campaign, the better […]
Leveraging communication to grow your dental practice
Whether it’s between you and your employees or you and your patients, communication is one of the key tools you can use to grow your practice and provide a better patient experience. Here are five simple examples of how communication can save the day in dentistry. Listen to patients’ stories Every patient that sits in […]
What is oral pathology?
Oral pathology is a dental specialization that deals with diagnosing and treating diseases and disorders of the mouth, oral cavity and jaw. Signs you may need to see an oral pathologist Many signs of oral diseases or disorders can first be seen during a self-examination at home. If you have been experiencing hoarseness, difficulty chewing […]
Six easy self-care strategies for dentists
With all the challenges facing the dental industry right now, you might find that you’re under more strain at work than usual. Here are six simple ideas to help you manage stress and take good care of yourself. 1. Develop healthy habits It’s one thing to say you understand the importance of diet and exercise […]
